Do Customers Really Search for a Company Online Before Buying? Yes - and Here’s Why Online Presence Matters
Picture this: you’re considering trying a new restaurant, booking a personal trainer, or buying a handmade candle. What’s the first thing you do?
Chances are, you Google it.
And guess what? So do your customers.
In today’s digital world, a strong online presence isn’t optional – it’s expected. Whether you’re a small local business or a growing startup, your potential clients are looking you up before making a purchase. And what they find can make or break their decision.

The Stats Speak for Themselves
Let’s break it down:
- 81% of consumers conduct online research before making a major purchase. (Retailing Today)
- 87% read online reviews for local businesses. (BrightLocal)
- 76% of people check a company’s website before ever visiting or buying. (GE Capital Retail Bank)
- And 54% of social media users turn to platforms like Instagram or TikTok to research products. (GlobalWebIndex)
If your business has no website, a neglected social media presence, or poor reviews, you’re missing out on a huge chunk of customers.
Why Customers Check First
Consumers want to:
- See what your brand is about
- Verify legitimacy and trust
- Read real reviews and testimonials
- Explore your pricing and offerings
- Get a feel for your visual identity and professionalism
This pre-purchase behavior is now deeply ingrained. People want to feel confident before spending their time and money.
So What Can You Do About It?
Here’s where we come in. As a digital studio focused on marketing and web development, we help brands like yours:
✓ Build modern, mobile-friendly websites that convert
✓ Develop a cohesive brand presence across channels
✓ Strategize content that builds trust and drives action
✓ Boost visibility on Google and social media platforms
✓ Turn curious searchers into loyal customers
Final Thoughts
Consumers are doing their homework, and your online presence is your digital handshake. If your website is outdated or hard to find, or your social media looks inconsistent, you’re not putting your best foot forward.
Let us help you build a presence that sells, tells your story, and earns trust because in today’s world, your online presence is your business card.