How to Get Found on Google: SEO Basics for Small Business Owners
When we say SEO (Search Engine Optimization), it may sound technical or complicated. But at its core, SEO is about one simple thing – how to help people find your business online.
If you own a small business and have a website, but you’re not getting visitors from Google, this article is for you. Here’s what you need to know about the basics of SEO.
What Is SEO?
SEO stands for Search Engine Optimization. It’s a set of techniques and practices that help your website appear higher in search engine results (especially Google) when someone searches for something relevant to your business.
The goal is to get your website to appear when people are searching for:
- your services,
- products you sell,
- or even the problems your business solves.
Without SEO, your website may exist, but no one will find it.
Why Is SEO Important for Small Businesses?
Because people search online every day.
They search for things like:
- “dentist near me”
- “how to clean a couch”
- “fast lunch delivery”
If you offer any of these services and your website is optimized, you could gain new customers for free.
Without SEO, you’re missing out on this potential.
What Are the Basic Elements of SEO?
You don’t have to know everything. But a few basics can make a big difference.
1. Relevant Keywords
These are the words people type into Google.
You should:
- Use them in titles, headings, and text
- Avoid stuffing keywords unnaturally
- Focus on specific phrases (e.g. “carpet cleaning {your town}”)
2. Page Titles and Meta Descriptions
Each page on your site should have:
- a clear title that includes keywords (e.g. “Affordable Haircuts in {your town}”)
- a meta description – a short summary that appears under your link in search results
These help Google understand what the page is about and encourage people to click.
3. Quality Content
Write clearly and simply for your target audience.
Google likes:
- helpful,
- original,
- and structured content.
Use headings, bullet points, and answer common questions your customers ask.
4. Mobile-Friendly Design
Most people browse on their phones.
Your website should:
- load fast,
- display well on mobile,
- and be easy to navigate.
Google penalizes websites that don’t work well on mobile.
5. Local SEO
If you serve a specific location, it’s important to include your city or region on the website.
Also:
- Create a Google Business Profile
- Add your business to online maps and local directories
This helps you show up in “near me” searches.
SEO Takes Time but It Pays Off
SEO is not magic. It doesn’t work overnight. But with consistency and the right basics in place, you can:
- Get more visibility
- Earn more traffic
- Attract customers who are already looking for your services
For small businesses, SEO is one of the most cost-effective marketing tools out there.
Not Sure Where to Start?
If SEO still feels confusing, don’t worry we’re here to help.
We can analyze your current website and suggest what to improve so that more people can find you online. No pressure, no fluff, just clear advice that makes sense.
